With the food delivery service market continuing to grow, Burger King has joined the market by partnering with Uber Eats to deliver its products straight to your doorstep. To launch the new partnership, Burger King's mascot delivered meals through the app to surprise hundreds of households in LA with hilarious and witty comments.
"At Burger King restaurants, delivery is a major priority to ensure our food is available to anyone, anywhere," says Chris Finazzo, president, North America, Burger King Corporation. "We know our guests value convenience and adding the Burger King brand to Uber Eats is another way we will meet the demands of millions of people on this platform."
Fans of Burger King can use the code 'DELIVERYKING' on the Uber Eats app to have free delivery on orders over $15 USD.
Burger Delivery Partnerships
Burger King Partners with Uber Eats for Delivery Service
Trend Themes
1. Food Delivery Services - The growing market for food delivery services presents an opportunity for restaurants to partner with delivery platforms and expand their reach.
2. Brand Partnerships - Brands collaborating with delivery platforms, like Burger King partnering with Uber Eats, can create unique delivery experiences and increase customer loyalty.
3. Convenience and Accessibility - The demand for convenience and accessibility in food options is driving the need for fast-food chains, like Burger King, to offer delivery services through trusted platforms.
Industry Implications
1. Restaurant Industry - Restaurants can leverage food delivery services to reach more customers and increase sales.
2. Delivery Platform Industry - Delivery platforms, such as Uber Eats, benefit from partnering with established brands to offer a wider range of food options to their customers.
3. Fast-food Industry - Fast-food chains, like Burger King, can disrupt the industry by providing convenient and accessible delivery services, attracting more customers and increasing revenue.