Keeping with one of their label's biggest sellers, Burberry Prorsums Spring 2010 collection, in a celebration of London Fashion Weeks twenty five year anniversary, sent a plethora of artistically creative trench-coats strutting down the runway.
Christopher Bailey, the inventive mastermind behind Burberry Prorsum's Spring 2010 collection, successfully played with textures, draping and ruching, in a myriad of fabrics such as tulle, chiffon, the luxuriously-expensive silk-duchesse satin to create these sophisticated and iconic sari-like trenches.
Implications - Consumers are looking for designs that feature a classic aesthetic while still being modern. Items that do this appeal to those who want to stay traditional while moving forward. Companies could focus on combining these two styles together to solidify their name on the market.
Inventive Trenches
Burberry Prorsum's Spring 2010 Collection Gives Iconic Piece a Twist
Trend Themes
1. Sophisticated Trench-coats - Opportunity for designers to create innovative trench-coats that embrace classic aesthetic while incorporating modern elements.
2. Textured Fabrics - Potential for textile industry to produce new, inventive fabrics for trench-coat designs, featuring textures like draping and ruching.
3. Artistic Fashion - Growth in demand for artistically creative fashion pieces, such as sari-like trench-coats, with unique designs and materials.
Industry Implications
1. Fashion Design - Designers can explore creating innovative trench-coat designs that combine classic and modern elements to cater to consumer preferences.
2. Textile - Opportunity for textile manufacturers to develop new fabrics with textures like draping and ruching for use in trench-coat designs.
3. Luxury Fashion - Luxury fashion brands can capitalize on the demand for artistically creative fashion pieces, like sari-like trenches, by offering unique designs and materials.