I was totally fascinated by the new Vogue Enfants Paris 2009 issue and its adorable mini fashionistas. I particularly liked the shot of the little Burberry kid, because it resembled the grown-up campaign I wrote a while back.
After some research I found out that the shot was taken by photographer Igor Borisov. And upon visiting his portfolio, I was able to find more images from his Burberry for kids campaigns.
Take a look at these ads in the above gallery, then check out the Burberry campaigns below to see how close these ads are to Borisov's shots, even though they were by other photographers.
Kid Models
Burberry Ads by Igor Borisov Look Like Adult Campaigns
Trend Themes
1. Mini Fashionistas - Opportunity for brands to create mini versions of adult fashion campaigns, targeting the growing kid's fashion market.
2. Photographer Collaboration - Collaboration between photographers and fashion brands to create cohesive campaigns for both adults and kids, blurring the lines between the two demographics.
3. Adorable Advertising - Utilizing cute and visually appealing advertisements to capture the attention and interest of both children and adults.
Industry Implications
1. Fashion - Fashion brands can capitalize on the growing kids' fashion market and create innovative and stylish campaigns targeting young consumers.
2. Photography - Photographers can explore new opportunities to collaborate with fashion brands and contribute to cohesive campaigns for both adult and kids.
3. Advertising - Advertisers can leverage the appeal of adorable and visually striking ads to engage with a wider target audience, including both children and adults.