Bumble, the popular dating app, recently joined forces with Over The Moon to create a wedding capsule. The app has been responsible for countless relationships and is looking to honor its community with a custom collection of wedding favors, wedding gifts, and wedding decor to celebrate couples who have found love on Bumble. The collection includes the Bumble x Over The Moon Tote Bag, the Bumble x Over The Moon Ring Dish, and a disposable camera -- to name a few.
Selby Drummond, Bumble’s Chief Brand Officer, says "Couples are grateful to have been brought together by the app, and want to both commemorate how they met, as well as share their Bumble story with friends and family who they hope will also find love and inspiration."
Consumers can shop the entire Bumble x Over The Moon wedding collection online.
Dating App Wedding Capsules
Bumble Launched a Wedding Collection with Over The Moon
Trend Themes
1. Dating App Merchandise - Creating merchandise for dating apps to celebrate couples can create a new revenue stream and strengthen brand community.
2. Customizable Wedding Collections - Creating a customized wedding collection for specific communities can appeal to consumers and create a unique experience for customers.
3. Celebrating Love Stories - Creating opportunities for customers to commemorate and share their own love stories can solidify brand loyalty and drive engagement.
Industry Implications
1. Online Dating - Online dating apps can create merchandise and unique experiences for their customers to deepen engagement and generate revenue.
2. Wedding and Event Planning - Wedding planners and event companies can offer customizable wedding collections for specific communities as a unique and personalized service for their customers.
3. E-commerce and Retail - E-commerce and retail companies can partner with dating apps to provide merchandise and collections, thus benefiting from the app's engaged and loyal customer base.