Bulgari jewelry has always been known as luxurious and finely crafted with the best stones -- no wonder they have been around for so long. What's better to commemorate 130 years in the business than releasing 60-karats of fantasy cut diamonds?
The Ultimate Temptation Necklace was recently unveiled at the brand's new store in Rome on brand ambassador Carla Bruni-Sarkozy. Bulgari's branding has been related to the serpent since the 1940s, so the necklace was designed with a similar motif. The magnificent necklace is definitely named appropriately because who could not help but stare in awe at this dazzler -- after all, "diamonds are a girls best friend."
The snake-like necklace is complemented by an amazing 12.16-carat drop, but for those who want more bling, there is the 'Serpenti' necklace with a 23.75-carat emerald also presented.
Ultra-Luxe Serpentine Necklaces
Bulgari Jewelry is Celebrating 130 Years With This Snake Necklace
Trend Themes
1. Luxury Jewelry - This trend of ultra-luxe serpentine necklaces showcases the ongoing demand for high-end, exquisitely crafted jewelry pieces.
2. Branded Accessories - Bulgari's use of the serpent motif in their jewelry presents an opportunity for other luxury brands to create unique and recognizable accessories that align with their brand identity.
3. High-value Gemstones - The inclusion of fantasy cut diamonds and a 23.75-carat emerald in these necklaces highlights the trend of using rare, high-value gemstones to create show-stopping jewelry pieces.
Industry Implications
1. Luxury Goods - This article highlights the luxury goods industry, specifically the jewelry sector, where there is an opportunity for brands to create ultra-luxe pieces that cater to the affluent consumer.
2. Fashion and Accessories - The use of branded accessories, as exemplified by Bulgari's serpent motif in their jewelry, presents a disruptive innovation opportunity for fashion and accessory brands to create unique and iconic pieces.
3. Gemstone Mining and Trading - The trend of using high-value gemstones in jewelry pieces creates opportunities in the gemstone mining and trading industry, where companies can focus on sourcing and supplying rare and valuable stones to meet the demand.