Thousands of Turkish women have taken to social media posting selfies of them laughing, in response to a bemusing comment made by Turkey's Deputy Prime Minister Bulent Arinc in which he declared that women should not laugh in public.
The comment was made during a speech made to celebrate Eid al-Fitr, in which Arinc extolled the virtues of chastity and traditional values. He said that women "will not laugh in public" and "will not be inviting in her attitudes and will protect her chasteness".
Turkish women retaliated by taking to Twitter and using the hashtags #kahkaha (meaning 'laughter') and #direnkahkaha ('resist laughter') to mock Bulent Arinc's comments. Women of all ages used the hashtags to share photos of themselves and others laughing. Women in other parts of the world have since joined in on the fun to show their support for their Turkish sisters.
Laughing Lady Campaigns
This Campaign By Turkish Women Mocks Deputy Prime Minister Bulent Arinc
Trend Themes
1. Social Media Activism - The Laughing Lady Campaign showcases the power of social media in organizing and mobilizing individuals for a cause.
2. Feminist Empowerment - The hashtag movement demonstrates the strength and unity of women in standing up against discriminatory remarks, creating opportunities for brands to support and empower women.
3. Global Solidarity - The international participation in the Laughing Lady Campaign highlights the potential for cross-border collaborations and unity in addressing gender inequality.
Industry Implications
1. Social Media - The Laughing Lady Campaign presents an opportunity for social media platforms to further support and amplify social causes through features such as dedicated hashtags and support campaigns.
2. Advertising and Branding - Brands can capitalize on the Laughing Lady Campaign by promoting inclusivity and supporting gender equality, aligning their messaging and values with progressive social movements.
3. Women's Empowerment - The Laughing Lady Campaign encourages initiatives and products that empower women, offering opportunities for companies to develop and market products that celebrate female strength and resilience.