Things are about to get even more finger licking good over at KFC with the launch of the chain's new Buffalo Ranch Sauce nationwide.
Designed to give fans a whole new way to enjoy KFC chicken, the new Buffalo Ranch Sauce combines the fiery kick of Buffalo sauce with the smooth taste of creamy ranch, blended peppers, buttermilk, herbs, and spices. The new Buffalo Ranch Sauce is available nationwide and joins other permanent sauce options like BBQ, Ranch, Honey Mustard, and KFC Sauce.
To help launch the new sauce, KFC has teamed up with Tinder to help singles "spice" up their dating lives. Starting Friday, October 21, 2022 Tinder users can take a "What’s Your Sauce Style?" quiz, which will grant them access to enter KFC’s sweepstakes for backstage tickets and a VIP experience with rapper Jack Harlow.
Buttermilk-Based Buffalo Sauces
KFC Now Offers New Buffalo Ranch Sauce Nationwide
Trend Themes
1. Buttermilk-based Sauces - Developing more buttermilk-based sauces can appeal to consumers looking for unique flavors and healthier options.
2. Blended Peppers - Incorporating blended peppers into condiments and sauces can enhance flavor and add nutritional value.
3. Collaboration with Dating Apps - Partnering with dating apps for promotional events can be an effective way to reach younger audiences and generate buzz for new products.
Industry Implications
1. Fast Food - Fast food chains can innovate on traditional menu items by introducing new sauce flavors to attract customers and differentiate from competitors.
2. Food Manufacturing - Food manufacturers can experiment with buttermilk and blended pepper ingredients to create unique condiments and sauces that appeal to health-conscious consumers.
3. Marketing and Advertising - Marketing and advertising agencies can explore partnership opportunities between food companies and dating apps to tap into the millennial and Gen Z demographics through creative campaigns.