Buena Fé, a canned cocktail brand owned by Pure Brands Organic Tequila, has announced that it will be expanding into New Jersey, Massachusetts, and Michigan.
What sets Buena Fé apart from other RTD cocktail brands is that it is the very first USDA-certified organic tequila on the market. The cocktail consists of a premium blend of 100% organic blue weber agave tequila blanco, organic agave, organic fruit juice, natural flavors, and sparkling water. Currently, the beverage is being offered in two flavor variations: Mango Pineapple and Watermelon Strawberry.
"Our mission is to create cocktails that are better for the consumer and better for the environment. We believe we have created the cleanest and tastiest tequila quencher in the world," said Andrew Bushby, the co-founder Buena Fé.
Organic Canned Tequila Cocktails
Buena Fé Tequila Expands Into Key U.S. Markets
Trend Themes
1. Organic Canned Cocktails - The trend towards organic and natural products is disrupting the RTD cocktail market and offering new opportunities for premium and health-conscious beverages.
2. Usda-certified Products - Certifications from recognized organizations are becoming more important for consumers, providing new opportunities for brands to differentiate themselves and appeal to environmentally conscious customers.
3. Fruit-infused Cocktails - Consumers are looking for new and interesting flavor combinations in their beverages, creating opportunities for innovative and fruit-infused cocktails.
Industry Implications
1. Alcoholic Beverages - The rise of organic and premium canned cocktails opens up the potential for new players in the alcoholic beverage industry to capture market share and appeal to health-conscious consumers.
2. Organic Products - As consumers prioritize sustainability and health, industries that offer organic and natural products, such as the food and beverage industry, are positioned for growth and disruption.
3. Alternative Packaging - The success of canned cocktails presents opportunities for innovation in alternative packaging methods that appeal to consumers seeking convenience and sustainability.