Bud Light's Thursday Night Shoutout campaign spotlights the Black-owned businesses from five different cities that will be hosting NFL games this season.
Shot in documentary style, these short and emotional ad spots are showcasing Black-owned restaurants, which have been disproportionally effected throughout the COVID-19 pandemic. One of the ads features Cleveland-based B&M Bar-B-Que, a family-owned barbecue spot that has been in the neighbourhood since 1958 and has since expanded to three locations. "Take care of the community and they'll take care of you," the owner, Eddie Beckham explains. The 15-second as may be short but is powerful in its delivery, and was shot on 16mm film, making for a more artistic approach to commercial making.
Beer-Branded Black-Owned Eatery Ads
Bud Light's Thursday Night Shoutout Spotlights 5 Restaurants
Trend Themes
1. Black-owned Restaurant Support - Disruptive innovation opportunity: Develop digital platforms or initiatives dedicated to supporting and promoting Black-owned restaurants, particularly during times of crisis like the COVID-19 pandemic.
2. Emotional Advertising Campaigns - Disruptive innovation opportunity: Explore creative ways to incorporate emotional storytelling and documentary-style approaches in advertising campaigns to engage and resonate with audiences on a deeper level.
3. Artistic Commercial Filming - Disruptive innovation opportunity: Experiment with alternative filming techniques, such as the use of 16mm film, to create visually captivating and unique commercial content.
Industry Implications
1. Hospitality and Food Service - Disruptive innovation opportunity: Introduce innovative strategies and technologies to support and revive Black-owned restaurants and enhance their operations and customer experience.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop new storytelling techniques and platforms that allow brands to create impactful and emotionally resonant advertising campaigns that spotlight social issues and community support.
3. Film and Entertainment - Disruptive innovation opportunity: Explore unconventional filming methods and technologies to bring a fresh and artistic approach to commercial productions, appealing to audiences seeking visually captivating content.