The Australian company Bubs Organic offers both food and goats milk specifically formulated for infants, and it recently rebranded with the help of the design agency Asprey Creative.
The brand offers a wide range of food products for infants as young as four months. Products in the collection include a Berry & Banana Bircher Muesli, a Super Vegetable Rice Congee, a Mango, Peach and Banana, a Pear & White Grape, and a Chicken & Sweetcorn Risotto. As the Bubs Organic brand's name suggests, all of the food products are certified organic. Its new brand identity does a better job than its previous one at offering a clean, modern design that is still playful.
The Bubs Organic company's rebranding offers a simpler and more contemporary brand identity that better appeals to Millennial parents.
Modernized Baby Food Pouches
Bubs Organic Has Rebranded to Better Appeal to Its Target Audiences
Trend Themes
1. Organic Baby Food - The trend of organic baby food offers opportunities in the health food industry.
2. Rebranding for Millennial Parents - The trend of rebranding for millennial parents offers opportunities in the marketing industry.
3. Convenient and Unique Baby Food Offerings - The trend of convenient and unique baby food offerings offers opportunities in the food industry
Industry Implications
1. Health Food - The health food industry could benefit from the trend of organic baby food.
2. Marketing - The marketing industry could benefit from the trend of rebranding for millennial parents.
3. Food - The food industry could benefit from the trend of convenient and unique baby food offerings.