During the days of the Spice Girls and popcorn shirts, bubble backpacks were a big hit. Somewhere down the line, the production of inflated bags came to an end. However, thanks to Dogbreath Apparel, the iconic bags are on sale once again.
UK-based online boutique Dogbreath Apparel is known for its quirky clothing and accessories targeted at both men and women. The e-retailer recently dropped a line of bubble backpacks perfect for the nostalgic Millennial. Made entirely of PVC material, these bubble backpacks are offered in three different colors in addition to the two floral options.
90s chic and totally inflatable, these bags are made to carry a variety of essentials in style.
Retro Bubble Backpacks
Dogbreath Apparel's Latest Collection of Bags Provoke 90s Nostalgia
Trend Themes
1. Retro Nostalgia Revival - Brands reviving iconic products from the past to cater to nostalgic consumers provide a disruptive innovation opportunity for creating new sales channels.
2. PVC Material Innovations - The utilization of PVC material in the production of backpacks can present opportunities to create longer-lasting products with improved designs that meet customers' needs.
3. Gender-neutral Fashion - Creating products that cater to both men and women offers opportunities for brands to expand their market through an inclusive approach that meets the dynamic market needs.
Industry Implications
1. Apparel and Accessories - The fashion industry presents an opportunity for brands to create unique products that cater to changing customer preferences and trends in design.
2. Manufacturing - By embracing the use of PVC material in the production of bags and other products, manufacturers can tap into new technologies that offer better quality products and enhance efficiency.
3. E-commerce - Brands can leverage e-commerce platforms to reach more audiences and offer customized products designed to meet the changing needs, behaviors, and preferences of target customers.