Brownes Natural Yogurt is an Australian dairy brand boasting a lively, artisan-inspired packaging range that highlights the products benefits. In order to create the unique packaging range, Brownes Natural Yogurt tapped the creative team at agency Boxer & Co, who chose to highlight the lively hues associated with each of the new flavors.
Different varieties included in the range of Brownes Natural Yogurt include an Original Greek-Style, Traditional, All-Natural, Strawberry, Apricot and Mango Passionfruit. The individually packaged yogurts feature whimsical images of cows grazing and decorated in colorful flower crowns.
Above all else, the branding for Brownes Natural Yogurt succeeds in finding a middle ground between communicating high quality and isolating itself as an expensive premium product.
Fruity Natural Yogurt Branding
Brownes Natural Yogurt is an Australian Organic Brand
Trend Themes
1. Artisan-inspired Packaging - Opportunity for creative agencies to use whimsical and unique packaging to differentiate products.
2. Fruit-flavored Yogurt - Opportunity for dairy brands to expand their product offerings with unique and delicious fruit flavors.
3. Natural and Organic Products - Opportunity for dairy brands to market their products as healthier options using natural and organic ingredients.
Industry Implications
1. Dairy Industry - Dairy brands can use unique packaging and new flavor offerings to differentiate themselves in a crowded market.
2. Natural and Organic Food Industry - Opportunity for natural and organic food brands to expand their product offerings to include yogurt and fermented dairy products.
3. Creative Agency Industry - Opportunity for creative agencies to work with dairy brands to develop unique and visually appealing packaging designs.