Ford presents a new trail-finding app that is only available for those that own the Bronco SUV, aptly dubbed the Bronco Trail App. It is available for both iOS and Android devices that feature items for off-roading fans. The app is designed to lead drivers to over 1,200 curated professional trails throughout Mexico, Canada, and the US.
Notably, there will be more countries to come and it totals 18,000 miles currently. The maps are able to be filtered by qualities including difficulty, length, location, and much more. It also allows users the ability to save their favorite trails and once one does, they can add mores, photos, waypoints, and reference preferred landmarks. With any lack of cellular service, the app is able to download maps ahead of time.
Brand-Specific Trail-Finding Apps
Ford Unveils the Bronco Trail App for iOS and Android Devices
Trend Themes
1. Brand-specific Trail-finding Apps - More automotive companies offering similar apps for off-road drivers.
2. Customizable Trail-finding Apps - Apps that allow users to create, share and rate their own trails.
3. Gamification of Off-roading - Apps incorporating elements of gaming to encourage off-road exploration.
Industry Implications
1. Automotive Industry - Opportunities for automotive companies to create brand-specific apps to enhance customer experience and loyalty.
2. Technology Industry - Demand for developers to create customized trail-finding apps with new and innovative features.
3. Sports and Recreation Industry - Collaborating with app developers to create gamified off-roading experiences for enthusiasts.