To help fans get access to their favorite plays during the COVID-19 pandemic, a new streaming service has launched — Broadway on Demand. The service announced it will feature an interactive platform with exclusive live-streamed events and video lessons from renowned theater instructors.
"Broadway is a giant global brand, and its impact extends far beyond a few blocks in Midtown Manhattan," Broadway on Demand’s Chief Executive Sean Cercone said Thursday in a statement. "This platform is our way of breaking down geographical and economic barriers so that the entire world can partake in all the wonders that Broadway has to offer."
Broadway on Demand is set to officially launch sometime in May, with an opening event that will raise funds for entertains affected by the pandemic as well as playwrights, musicians, theater personnel, and composers.
Broadway-Specific Streaming Services
Broadway on Demand is a New Streaming Service
Trend Themes
1. Broadway Streaming Services - Broadway on Demand's launch signals a trend of streaming services catering specifically to Broadway plays and performances, opening up opportunities for on-demand access to shows and opening up new markets.
2. Interactive Online Education - Broadway on Demand's platform offering video lessons from renowned theater instructors points the way towards a trend of interactive, online education in the performing arts, creating new opportunities for remote learning and audience engagement.
3. Virtual Fundraisers and Live Events - Broadway on Demand's planned launch event and fundraising efforts for those affected by the pandemic suggests a trend of using virtual platforms to host live and interactive events, presenting new opportunities for creative fundraising and philanthropy.
Industry Implications
1. Entertainment and Streaming Services - Broadway on Demand's launch and the trend of streaming services catering specifically to Broadway plays and performances suggest opportunities for growth and innovation within the entertainment and streaming services industries.
2. Performing Arts and Education Institutions - The trend towards interactive, online education in the performing arts and interactive digital platforms for Broadway plays and performances highlights opportunities for disruption in the performing arts and education industries.
3. Fundraising and Philanthropy - The trend of hosting virtual fundraisers and interactive events on online platforms may present new opportunities for innovative fundraising and philanthropy efforts aimed at supporting those affected by the pandemic and beyond.