British supermodel Kate Moss is starring in six videos for Agent Provocateur. The first of the bridal-themed videos, called White Wedding, was released on May 2.
"The campaign tells the story of 'the demise of a bride's 'big day' and serialize the unraveling of the religious organisation behind it," says Nitrolicious. "Scene 1: 'The Happiest Day of Her Life', where Kate is supposed to be playing a 'demure virgin bride' but as the story progresses each day she becomes 'dangerous.'"
Agent Provocateur is known for their racy, sexy, envelop-pushing ads and this video series promises NOT to be the exception judging by this first video in the series.
Bridal-Themed Serial Ads
Kate Moss for Agent Provocateur: Scene 1
Trend Themes
1. Bridal-themed Video Ads - Opportunity to disrupt traditional bridal advertising through provocative, serialized video campaigns.
2. Celebrity Endorsements - Utilizing celebrities in a provocative manner to capture attention and create a buzz for a brand or product.
3. Serialized Storytelling - A disruptive potential to engage audiences through a series of compelling and interconnected narratives.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can create provocative campaigns similar to Agent Provocateur's bridal-themed ads.
2. Wedding and Event Planning - Wedding and event planners can utilize these types of ads to showcase their ability to provide unique, daring and unforgettable experiences to clients.
3. Digital Marketing and Advertising - Brands and marketers can leverage serialized storytelling techniques to engage audiences and increase brand awareness.