By definition, the California-cool aesthetic carries with itself the connotation of summer-ready breezy fashion ensembles. Los Angeles-based label MATE is one such business that wholeheartedly embraces this ethos, whilst maintaining an eco-friendly approach to production.
The brand extends its practice to the carefree individual who is looking to soak up some sun and enjoy the warm weather months. To present an authentic take of breezy fashion apparel, MATE pulls inspiration from vintage graphics and integrates small details to essential easy-to-wear garments.
The label's ultra-stylish and accessible breezy fashion collections are produced in small batches. The factories, which are responsible for manufacturing the products, are within a five-mile radius of MATE's headquarters and put great attention to craftsmanship and ethical material use.
California-Cool Breezy Fashion Collections
MATE is a Ethical LA-based Brand with Strong Presence
Trend Themes
1. Ethical Fashion - Disruptive innovation opportunity: Develop sustainable practices and eco-friendly production methods in the fashion industry.
2. Breezy Fashion - Disruptive innovation opportunity: Create lightweight, comfortable and fashionable clothing suitable for warm weather climates.
3. Local Manufacturing - Disruptive innovation opportunity: Establish production facilities in close proximity to headquarters to reduce transport costs and carbon footprint.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce ethical brands and sustainable fashion lines that prioritize eco-friendly production methods and materials.
2. Apparel Manufacturing - Disruptive innovation opportunity: Implement small batch production and local manufacturing to promote craftsmanship and minimize environmental impact.
3. Fashion Retail - Disruptive innovation opportunity: Curate and promote breezy fashion collections that align with consumer demand for lightweight and easy-to-wear garments.