This line of 'Ladysaver' soaps encourage women to perform breast self-exams in the shower. The delicate pink rose-shaped soaps slowly lather away to reveal a "Check Breasts" reminder within the center of the soap. Non-aggressive, this gentle reminder can help even the busiest woman to remember this important and necessary act to check for and prevent breast cancer.
The Breast Cancer Foundation Singapore collaborated with an artisanal soap company, Soap Ministry, to produce these breast self-exam promoting cleaners. The soaps are not only health-encouraging, but also feel nice and smell lovely. Made with organic goat's milk and infused with rose-scented essential oil, they are moisturizing, making them appeal to women of all ages. The soaps were even made in part with breast cancer survivors and their loved ones.
Breast Cancer-Fighting Soaps
The Ladysaver Soap Encourages Women to Perform Breast Self-Exams
Trend Themes
1. Breast Self-exam Promotion - Disruptive innovation opportunity: Develop innovative products that encourage and remind women to perform regular breast self-examinations.
2. Health-encouraging Soaps - Disruptive innovation opportunity: Create personal care products that not only promote health but also provide a pleasant sensory experience.
3. Collaborative Product Development - Disruptive innovation opportunity: Collaborate with non-profit organizations and niche market companies to create unique and meaningful products.
Industry Implications
1. Personal Care Products - Disruptive innovation opportunity: Introduce new personal care products that promote health and wellness.
2. Non-profit Organizations - Disruptive innovation opportunity: Partner with non-profit organizations to create innovative products that promote a cause.
3. Artisanal Soap Industry - Disruptive innovation opportunity: Combine traditional soap-making techniques with modern health and wellness concepts to create unique soap products.