And now for a chair that is both comfy and tasty looking. This seat is called the Fossil Chaise Lounge. It was created by Atelier Van Lieshout.
Maybe it’s me, but this chair looks like a piece of bacon, though I’m not sure that is what they intended. Based in Rotterdam, Atelier Van Lieshout has 20 employees with a variety of specialties.
Implications - The rise of foodie culture has piqued consumer interest in inedible designs that celebrate the owners' love of food. This lounger, for example, looks just like a piece of bacon. Companies can take advantage of this opportunity by releasing products and staging ad campaigns that focus on this food obsession.
Food-Inspired Seating
The Fossil Chaise Lounge by Atelier Van Lieshout
Trend Themes
1. Foodie-inspired Design - Consumer interest in inedible designs that celebrate the owners' love of food is piqued.
2. Food-themed Advertising - Companies can take advantage of this food obsession trend by staging ad campaigns that focus on food-designed products.
3. Edible Art - Sculptures, furniture, and home décor inspired by food could bring fun and comfort to consumers who find themselves at home due to the pandemic.
Industry Implications
1. Furniture - Furniture makers can cater to food lovers by creating chairs or sofas in the shape of their favorite food items.
2. Home Decor - Home décor companies could capitalize on the trend by creating food-themed decorative pieces like bowls and plates.
3. Food & Beverage - Restaurants can turn to food design as a new frontier to create special dining experiences through the combination of flavors and aesthetics.