BrandPort Sweepstakes
Using Online Contests to Ensure Consumers Watch Advertisements
Today BrandPort Sweepstakes officially launched their beta test program "Watch. Answer. Win." What is it? It's a new way for advertisers to reach their intended audiences by having them watch videos while at the same time ensuring the viewing public is actually actively watching those advertisements. How? By asking the viewer an on-screen question pertaining to the video's content once the video is viewed. What's in it for viewers? Prizes such as the latest electronics, gift cards, etc. Now with BrandPort, the advertisements are the feature for the consumer thus ensuring that the ads are getting viewed by the intended audience. Sounds promising for users if the company delivers on the prizes.
Trend Themes
1. Interactive Advertising - Creating engaging advertisements that require viewers to interact and answer questions to ensure active viewing.
2. Incentivized Marketing - Offering rewards or prizes to consumers for watching advertisements, increasing engagement and viewership.
3. Audience Targeting - Using data-driven methods to reach intended audiences and ensure advertisements are viewed by the right people.
Industry Implications
1. Advertising - Implementing innovative techniques like interactive ads and incentivized marketing to maximize consumer engagement.
2. Market Research - Utilizing audience targeting strategies to gather data and insights on consumer preferences and behavior.
3. E-commerce - Partnering with platforms like BrandPort Sweepstakes to leverage interactive ads and targeted marketing for product promotion.