Dunkin' launched a social media contest, where consumers will have a chance to win a branded RV. Customers can enter the social media contest by posting a plan for a road trip, along with the prospective members of their 'quarantine team.' To be entered into the contest customers will have to use the hashtag #DunkinRefreshSweepstakes on social media posts.
The Branded RV was created in order to promote a new line of iced tea beverages. The exterior of the vehicle features a pink and orange design, which in line with the brand's colors, it also has Dunkin' products lining the outside of the vehicle. Some of the products depicted include a Keurig K-Mini Plus coffee makers as well as Dunkin K-Cup coffee pods.
QSR Social Media Giveaways
Dunkin' Launched a Social Media Competition with a Branded RV
Trend Themes
1. Social Media Contests - Brands can adopt social media contests to run promotional campaigns and increase brand awareness among consumers.
2. Brand Activations - Branded RVs can be used as experiential marketing activations to showcase new products and create buzz among consumers.
3. Hashtag Campaigns - Hashtag campaigns on social media can increase visibility and consumer engagement with brand-sponsored giveaways and promotions.
Industry Implications
1. Quick Service Restaurants (QSR) - QSRs can use social media contests and brand activations to promote new products and increase brand awareness among consumers.
2. Beverage - Beverage companies can leverage branded vehicles and social media campaigns to create buzz around new product launches and engage consumers with giveaways and contests.
3. Marketing and Advertising - Marketing and advertising agencies can provide brands with innovative strategies to run social media contests, hashtag campaigns, and experiential marketing activations to increase consumer engagement and brand awareness.