Online retail giant Amazon is selling its very own branded baby food, under the Mama Bear name, that marks its first-ever private-label baby food offering on the website.
Available only to Amazon Prime members located in the USA, Amazon's branded baby foods are certified organic, and use only ingredients totally devoid of chemical fertilizers and pesticides. Targeted towards babies aged 6 months and older, the products come in two apple-based flavors, namely Apple Blueberry and Apple Pear Banana. These organic offerings do not include any salt or added sweeteners, and are available in convenient four-ounce jars.
The creation of the Mama Bear baby food brand by Amazon indicates a growing awareness in the retail world of the size and scope of the organic baby food sector.
E-Retail Baby Food Brands
Amazon's Branded Baby Foods Are Free of Chemicals and Pesticides
Trend Themes
1. Private-label Baby Food - The rise of private-label baby food brands provides an opportunity for retailers to cater to the growing demand for organic and chemical-free options.
2. Organic Baby Food - The increasing popularity of organic baby food presents an opportunity for manufacturers to expand their product offerings and capture a larger market share.
3. Convenient Packaging - The demand for baby food in convenient packaging, such as four-ounce jars, creates an opportunity for packaging companies to develop innovative solutions.
Industry Implications
1. Retail - The retail industry can tap into the private-label baby food trend by launching their own branded products to compete with online giants like Amazon.
2. Food Manufacturing - Food manufacturers can capitalize on the organic baby food trend by developing new products and expanding their portfolio to cater to health-conscious parents.
3. Packaging - Packaging companies have the opportunity to design and produce convenient packaging solutions that meet the needs of busy parents looking for easy-to-use baby food options.