Drawing inspiration from exotic travels to Mexico, Cabo Chips revamps their brand identity with the help of NYC-based creative studio ROOK. The snack brand offers a variety of organic and tasty flavors including Mango Chili Lime, Churro, Blue Corn and its classic Original flavor.
Boasting vibrant and tropical branding, Cabo Chips are packaged in postcard-inspired snack bags that are displayed in a palette of highlighter hues. Each of the snack brand's vibrant packets is assigned to a specific flavor an features beach-themed imagery of ocean views, surfers and bikini-clad models.
Celebrating the idea of escapism in marketing, Cabo Chips transports their consumer into a new world and invites them to take a mini vacation-style break while enjoying their product.
Exotic Snack Packaging
Cabo Chips's Updated Brand Identity References Tropical Travels
Trend Themes
1. Exotic Snack Packaging - Brands can differentiate by using tropical/ beach themed imagery for their packaging
2. Organic Snacks - Organic snack brands are gaining attention and can leverage this trend by offering unique flavors and healthy ingredients
3. Brand Identity Revamp - Updating a brand's identity by using vibrant and tropical branding can help brands stand out in the market
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can leverage the trend of exotic snack packaging to capture the attention of health-conscious consumers seeking a unique taste experience
2. Creative and Design Industry - Design studios can offer services to revamp brand identities of companies using the tropical and vibrant themes
3. E-commerce Industry - E-commerce companies can leverage the trend of exotic snack packaging by partnering with organic snack brands and offering them on their platform