Based on its name, you may already be able to tell that the Bradley Davidovitz One Grey Day collection has a limited color scheme, which contributes to its understated elegance and makes the collection so special. Additionally, the use of iconic images with the "One Grey Day" twist appeals to the "vintage icon tee" style that celebrities and models are often rocking. Davidowitz describes his objective, saying he wanted to "put a little twist on it and to get something that everybody’s familiar with, but have not seen in that form before." And that he does.
Since the collection debuted, many celebrities have been captured wearing the One Grey Day Collection, from 90210's AnnaLynne McCord and Nikki Reed on the red carpet to Kristin Cavallari on the reality show "The Hills."
When asked where he sees a girl rocking his collection, Davidowitz answered, "I think she’s all over. The ideal situation would be someone who has plans to go out on a date or to dinner, but in the meantime has to go to work and they don’t want to have to change their whole outfit."
This statement speaks to the diversity that the simplicity of the line allows and one of the many reasons the clothes have quickly become so popular among young women.
Solemnly Sultry Lookbooks
The Bradley Davidowitz One Grey Day Line is Simple Yet Sophisticated
Trend Themes
1. Limited Color Scheme - Disruptive innovation opportunity: Explore the use of limited color schemes in other fashion collections to create understated elegance.
2. Vintage Icon Tee Style - Disruptive innovation opportunity: Incorporate iconic images with a unique twist into fashion lines to appeal to the vintage fashion trend.
3. Versatile and Transitional Fashion - Disruptive innovation opportunity: Design fashion collections that can seamlessly transition from work to dinner or other social occasions.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Create fashion collections that cater to young women seeking simplicity, elegance, and versatility.
2. Celebrity Fashion - Disruptive innovation opportunity: Collaborate with celebrities to promote fashion lines and leverage their influence in the fashion industry.
3. Retail - Disruptive innovation opportunity: Partner with retail brands to launch exclusive fashion collections that appeal to young women looking for unique and transitional fashion pieces.