The BPme Rewards Signature Visa is being launched in partnership with the First National Bank of Omaha (FNBA) and Visa to provide consumers with a new take on the traditional fuel card. The card merges BPme Rewards with credit card advantages such as cash back and flexible redemption options, and features no annual fee. Card holders can enjoy a range of exclusive benefits at BP and Amoco locations including $0.15 off every gallon of fuel, 5% cash back on non-fuel purchases and a special promotion of $0.30 off every gallon of fuel for the first 60-days.
Vice President of Marketing for BP Lisa Blalock commented on the BPme Rewards Signature Visa saying, "We put our customers at the heart of everything we do, this new BPme Rewards Visa gives the best rewards to our most loyal customers. We have enhanced the rewards, provided more choice in the way our customers can redeem and made it simple to save money on all fuel and convenience store purchases at BP and Amoco."
Flexible Reward Credit Cards
The BPme Rewards Signature Visa Has No Annual Fee
Trend Themes
1. Flexible Reward Credit Cards - The BPme Rewards Signature Visa is an example of a flexible reward credit card with no annual fee, combining cash back and flexible redemption options.
2. Merging Loyalty Programs and Credit Cards - The BPme Rewards Signature Visa merges BPme Rewards with credit card advantages such as cashback and allows customers to earn more rewards and flexibility on purchases at BP and Amoco locations.
3. Promotions with Fuel Companies - Fuel companies such as BP and Amoco are exploring ways to enhance loyalty programs by partnering with credit card providers and offering exclusive promotions to cardholders, driving customer loyalty.
Industry Implications
1. Credit Cards - The BPme Rewards Signature Visa is a credit card innovation that merges loyalty programs with cashback and offers no annual fee, making it an attractive option for customers.
2. Fuel and Energy - Fuel companies such as BP and Amoco are collaborating with credit card providers to create innovative loyalty programs with promotions, enhancing customer loyalty and driving repeat business.
3. Retail - By offering innovative credit cards with flexible rewards such as the BPme Rewards Signature Visa, retail businesses can attract customer loyalty and promote brand advocacy.