'Boycott SeaWorld' is a passionate movement backed by animal rights activists such as PETA and former Victoria's Secret model Marisa Miller.
After watching the critical SeaWorld documentary 'Blackfish,' Miller decided she too would take a stand with the Boycott SeaWorld Movement. In partnership with PETA, Marisa Miller has become the lead model in the latest PETA campaign surrounding the SeaWorld boycott. In the ad, Miller is seen pregnant and nude in an empty bathtub. In this photo, Miller is to represent the mother ocras that are separated from their young when captured and forced into SeaWorld confinement. Marissa Miller, who is pregnant in real life, states that she is passionate about this movement due to her being a mother herself.
Titled 'SeaWorld: Separating Babies and Mothers Since 1970,' this campaign was constructed to pull on a few heartstrings.
Provocative Protest Campaigns
Marisa Miller Takes it All Off for the 'Boycott SeaWorld' Movement
Trend Themes
1. Animal Rights Activism - The passionate 'Boycott SeaWorld' movement backed by animal rights activists like PETA creates opportunities for businesses to promote their stance on ethical animal treatment.
2. Campaigns with Emotional Appeal - Provocative protest campaigns like 'SeaWorld: Separating Babies and Mothers Since 1970' create opportunities for businesses to create emotional connections with their audience.
3. Celebrity Endorsements in Activism - Celebrity endorsements of movements such as 'Boycott SeaWorld' and led by activists like Marisa Miller presents opportunities for businesses to align themselves with social and ethical causes.
Industry Implications
1. Advertising - Advertising agencies can utilize emotional appeal tactics and provocative campaigns as seen in 'Boycott SeaWorld' to create more compelling messaging for their clients.
2. Entertainment - SeaWorld confinement and animal treatment sparks debate about responsible and ethical animal care and presents challenges and opportunities for the entertainment industry to meet increasing expectations and criticisms.
3. Retail - Activism by celebrities and campaigns with strong messaging can either create a crisis or provide an opportunity for retail businesses to establish their positions on ethical implications related to their products and services.