The Boxtrolls x Nike Roshe Run sneakers, appropriately dubbed 'Trollstrikes,' is a fun collaboration that is promoting the upcoming release of 3D animated movie, 'The Boxtrolls.' Available in both adult and youth sizes, it is an original design by Tinker Hatfield himself. It brings a little rugged whimsy to people's feet that will take them into the fall season in style.
The upper is a combination of distressed leather and burlap while the midsole boasts a cobblestone print and outsole has a waffle pattern. The details are just as fun with "a wine heel loop and laces, iridescent 'sewer-green' heel panels, distressed Nike Swoosh logo, cardboard tongue label, steampunk lace locks and cheese-print sockliners," writes Hypebeast.
Animated Movie Sneakers
The Boxtrolls x Nike Roshe Run Helps Promote the Film's Release
Trend Themes
1. Collaborative Promotions - The collaboration between brands and movies to create unique promotional products presents an opportunity for disruptive innovation in marketing and branding.
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Industry Implications
1. Film and Entertainment - The collaboration between movies and brands to create unique promotional products presents an opportunity for disruptive innovation in the film industry by expanding marketing strategies.
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