The Boxed Water Is Better packaging has been boasted by the packaged water brand to now contain 92% plant-based components, which comes as the highest rate ever achieved in the industry. The packaging is achieved with paper derived from sustainable forests and recycled programs, but now also features a plant-based cap made from FSC-certified trees that are used for bioenergy and pulp. This is reported to help further enhance the product's recyclable profile and help to further distance the brand from plastic alternatives.
CEO of Boxed Water Daryn Kuipers spoke on the Boxed Water Is Better packaging saying, "Recycling efforts can no longer keep up with the world’s plastic production, and the shift toward plant-based products is critical for our planet’s wellbeing. Our product is almost entirely plant-based, and we are proud to have the highest sustainable content in the water category, at about 92%."
Highly Sustainable Water Packaging
Boxed Water Is Better Packaging Now Has a Plant-Based Cap
Trend Themes
1. Sustainable Packaging - The trend of using plant-based components in packaging presents disruptive innovation opportunities for eco-friendly alternatives in various industries.
2. Recyclable Profiles - The trend of enhancing recyclable profiles through innovative materials, such as plant-based caps, offers disruptive innovation opportunities to reduce plastic waste in packaging industry.
3. Shifting to Plant-based Products - The trend of shifting towards plant-based products presents disruptive innovation opportunities for brands to align with eco-conscious consumers and contribute to the planet's wellbeing.
Industry Implications
1. Packaging Industry - The packaging industry can explore disruptive innovation opportunities by adopting sustainable materials and enhancing recyclable profiles through plant-based components.
2. Water Industry - The water industry can embrace the trend of using plant-based packaging materials to differentiate from plastic alternatives and appeal to environmentally conscious consumers.
3. Bioenergy and Pulp Industry - The bioenergy and pulp industry can capitalize on the trend of using FSC-certified trees for plant-based caps, providing disruptive innovation opportunities to produce sustainable materials for various sectors.