These boxed coffees were designed for the brand 'Johan & Nystrom' by the agency 'Garbergs Project' in order to celebrate its 10th anniversary.
The packaging is unlike most that contains coffee grounds -- rather than coming in the form of a pouch or tin, it takes the form of boxes. The boxes are gray in color and covered with black writing, while individual stickers in different colors differentiate the flavors and types of coffee contained inside. The stickers were designed to remind consumers of this brand how distinct coffee flavors from different regions can be.
These boxed coffees contain an air of sophistication in their branding while also evoking a sense of curiosity due to their atypical design.
Region-Specific Boxed Coffees
This Coffee Packaging Comes with the Brand's 10th Anniversary
Trend Themes
1. Region-specific Boxed Coffees - Opportunity for coffee brands to create region-specific boxed coffee packaging that celebrates milestones and adds sophistication to their branding.
2. Distinct Coffee Flavors - Opportunity to highlight the unique flavors and profiles of coffee from different regions through innovative packaging designs.
3. Atypical Packaging Design - Opportunity to create curiosity and stand out on store shelves by using unconventional packaging designs for coffee products.
Industry Implications
1. Coffee Brands - Opportunity for coffee brands to enhance their brand image and engage consumers through unique boxed coffee packaging.
2. Packaging Design - Opportunity for packaging designers to experiment with unconventional and innovative designs for coffee products.
3. Marketing and Advertising - Opportunity for marketers to leverage unique packaging designs to create buzz and attract consumers to coffee brands.