The Seagram Island Time Botanical Lychee Spritz is the latest addition to the Waterloo Brewing-owned brand's lineup of refreshments that's perfect for consumers to try out when craving a vacation-inspired flavor experience.
The drink features an herbaceous aroma and botanical flavor thanks to lychee and white tea in the recipe, and is expected to be right at home within the existing flavor options. The drink is being launched in the Ontario, Canada market just in time to coincide with the upcoming warm weather season to support consumers craving a taste of the islands from home.
Director of Marketing at Waterloo Brewing Kim Mannerow commented on the Seagram Island Time Botanical Lychee Spritz saying, "Seagram’s Island Time cocktails are the perfect choice for when you’re craving a vacation. The new Island Time Botanical Lychee Spritz will do just that: it brings island-inspired cocktails to the comfort of your own home."
Vacation-Inspired Cooler Drinkers
Seagram Island Time Botanical Lychee Spritz is Sweet and Juicy
Trend Themes
1. Botanical Beverages - The trend of incorporating botanical ingredients into beverages offers opportunities to innovate and differentiate within the crowded drinks market.
2. Vacation-inspired Beverages - The trend of crafting beverages that evoke feelings of being on vacation presents opportunities to tap into consumers' desire for escapism and experiential consumption.
3. Herbaceous Flavors - The trend of using herbs and similar ingredients in drinks allows for creating unique and refreshing flavor profiles.
Industry Implications
1. Beverage Industry - The trend of incorporating botanical ingredients and creating vacation-inspired beverages creates opportunities for beverage companies to differentiate their products and meet consumer demand.
2. Alcoholic Beverage Industry - The trend of crafting cocktails and spritzers with botanical ingredients and flavors presents opportunities to innovate within the growing market of low- or no-alcohol drinks.
3. Hospitality Industry - The trend of crafting vacation-inspired beverages creates opportunities for hospitality businesses to enhance the guest experience and stand out from competitors.