As a continuation of its partnership with Netflix, Ben & Jerry's created a new flavor called Boots on the Moooo'n that pays tribute to the new Netflix comedy series Space Force. To appropriately introduce the flavor to the world, the beloved ice cream brand launched a pint into space—nearly 20 miles above the earth. The new Ben & Jerry's ice cream flavor is a rich combination of milk chocolate ice cream, fudge, toffee clusters and a sugar cookie dough core.
Space Force, the ew workplace comedy, is centered around the establishment of the sixth branch of the United States Armed Forces, the United States Space Force, and its mission to follow through on orders to get "boots on the moon."
The Limited Batch flavor is being introduced in pints and scoop shops as physical locations reopen.
Space-Bound Ice Creams
Ben & Jerry's Launched Boots on the Moooo'n Miles Above the Earth
Trend Themes
1. Space Tourism - As more people become interested in exploring space and potentially visiting other planets, companies can explore the opportunity to offer space-themed products and experiences, such as space-themed ice cream flavors.
2. Innovative Product Launch - Creating a buzz and enhancing brand visibility through novelty, fresh, and creative product launch, such as launching an ice cream pint into space, can help companies capture customers' attention and differentiate themselves from competitors.
3. Collaborative Marketing Campaigns - Collaborating with popular entertainment brands and shows, like Ben & Jerry's partnership with Netflix's Space Force series, can help businesses tap into new audiences and increase brand recognition while developing new and innovative products.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can leverage innovative product launches like Ben & Jerry's ice cream launching into space to increase brand recognition and differentiate themselves from competitors while developing new flavors and experiences.
2. Entertainment Industry - Collaborative marketing campaigns between the entertainment and food industries, like Ben & Jerry's partnership with Netflix's Space Force, can help promote brands and products to new audiences while creating cross-promotion opportunities.
3. Space Industry - As space tourism becomes more accessible, companies can explore opportunities to create space-themed products and services, like space-themed entertainment and food, to cater to this emerging market.