The Boost Energy Tropical Fruit Sour Punch drink is the latest addition to the brand's Juic'd range to provide consumers with a flavorful, refreshing beverage that also offers a boost to energy levels.
The drink merges the juice and energy beverage verticals together, and will deliver a flavor that's in line with consumer preferences. The drink is priced at £1 and features a price-marked can to help retailers easily communicate its value to thrifty shoppers. The brand's cross-channel marketing strategy will continue with the launch of the new drink, which includes digital advertising, social media, OOH and even a creative depot activation.
Marketing and International Business Director Adrian Hipkiss spoke on the new Boost Energy Tropical Fruit Sour Punch drink saying, "Due to the unbelievable feedback and sales to-date of our new Juic’d range, we wanted to add a new bold flavour. The release has performed fantastically so far, which goes to show the value in listening to the huge demand from customers and consumers for a new brand in the 500ml can space."
Sour Juice Energy Drinks
Boost Energy Tropical Fruit Sour Punch Offers Refreshment and Energy
Trend Themes
1. Juice-energy Fusion Drinks - Opportunity exists for brands to combine the juice and energy drink verticals to create unique and refreshing beverages that also boost energy levels.
2. Price-marked Packaging - Brands can benefit from using price-marked packaging to attract thrifty shoppers and communicate value effectively.
3. Cross-channel Marketing - Cross-channel marketing strategies can be utilized to effectively promote new product launches across various platforms and reach a wider audience.
Industry Implications
1. Beverage Industry - The beverage industry can explore combining different drink categories to create innovative and unique product offerings.
2. Retail Industry - Retailers can leverage price-marked packaging to attract budget-conscious consumers and encourage sales.
3. Marketing Industry - Marketing agencies can work with brands to develop cross-channel marketing campaigns that effectively promote new product launches and drive sales.