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Bookyard by Massimo Bartolini Turns a Grassy Field into a Book Store

When coming across the Bookyard by Massimo Bartolini, one might have to do a double take as it showcases an outdoor field transformed into a library.

The outdoor public library located in Ghent, Belgium, is an art installation created by Italian artist Massimo Bartolini for Track, a Belgian Art Festival that showcases city space conversions. Bartolini has taken nature and combined it with the art of literature, allowing readers to buy and read books right off the grassy fields of St. Abbey's Vineyard.

Avid readers and art lovers can take a piece of this sculptural work home as books are on sale to benefit the public libraries in the area. Bookyard by Massimo Bartolini will continue rolling in the fields until the end of the exhibition on September 16th.
Photo Credits: designboom | track.be
Trend Themes
1. Outdoor Libraries - Disruptive innovation opportunity: Explore the concept of creating outdoor libraries as unique and engaging spaces for reading and community gathering.
2. Outdoor Art Installations - Disruptive innovation opportunity: Combine artistic expression with nature to create outdoor art installations that provide a new way for people to interact with art.
3. Community Fundraising - Disruptive innovation opportunity: Use creative art installations, like the Bookyard, to raise funds for public libraries and other community initiatives.
Industry Implications
1. Literature - Disruptive innovation opportunity: Incorporate outdoor libraries into the literature industry as a way to promote reading and engage readers in unique settings.
2. Art - Disruptive innovation opportunity: Merge art and nature in the art industry through outdoor art installations that offer a new perspective and experience for viewers.
3. Fundraising - Disruptive innovation opportunity: Introduce innovative fundraising methods in the fundraising industry by leveraging creative art installations to attract donors and support community causes.

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