Better and Faster: The Proven Path to Unstoppable Ideas is CEO of Trend Hunter Jeremy Gutsche's second book on business that teaches readers the skills they need to make better business decisions to uncover their next big breakthrough. One of these key skills is adopting what Gutsche refers to as the mentality of the Hunter and to mistakenly avoid trying to prosper off of previously successful strategies.
The opposite of the Hunter is the Farmer, someone that dutifully repeats and optimizes the steps that led to their last previous gain. Gutsche advises that this Farmer mentality is a neurological trap that actually impedes an individual's growth and prosperity by leading them to miss out on new opportunities. Instead, Gutsche encourages aspiring entrepreneurs to be willing to destroy what led to their former success.
Find out how to master the mentality of the Hunter in and pick up your copy of Better and Faster HERE.
Evade Repetitive Success Strategies
Jeremy Gutsche's Book on Business Teaches Traps to Avoid
Trend Themes
1. Hunter Mentality - Aspiring entrepreneurs should adopt the Hunter mentality to avoid the neurological trap of the Farmer mentality and not miss out on new opportunities.
2. Destroy and Innovate - Gutsche encourages individuals to be willing to destroy what led to their former success to uncover their next big breakthrough.
3. Uncovering Breakthroughs - Better and Faster teaches readers the skills they need to make better business decisions to uncover their next big breakthrough.
Industry Implications
1. Business Consulting - Business consulting firms can help companies adopt a Hunter mentality and be willing to destroy what led to their former success, to constantly innovate and stay ahead of the competition.
2. Publishing - The Publishing industry can benefit from Better and Faster and books alike, by publishing educational and inspirational content to help aspiring entrepreneurs.
3. Technology - The Technology industry can develop tools and software to help companies assess and optimize their strategies to uncover their next big breakthrough instead of relying on previously successful ones.