Graphic Designer Masaaki Hiromura's latest installation entitled Book Clock is on display at MUJI in Shibuya, Japan.
Book Clock is a video piece that displays three books side by side; one book representing the hours, minutes and seconds of a clock. The video runs on a continuous loop as one hand franticly flips the pages of the "seconds" book marked with numbers ranging from "00" to "60." After every minute, another hand appears and flips the page in the "minutes;" another will flip the page in the "hours" after every 60 minutes. I believe writer Johnny from Spoon & Tamago described it best as "the most analog, digital clock ever."
As the seconds go by, rather than hear the "ticking" of a clock, you hear the maddening sound of pages being flipped. To fully grasp the concept of the Book Clock, photos alone will not suffice; it's best to watch the video.
Literature Time Keepers
The Book Clock by Masaaki Hiromura Keeps Time in an Unusual Way
Trend Themes
1. Analog-digital Integration - The Book Clock demonstrates how physical and digital elements can be combined to create a unique timekeeping experience.
2. Interactive Installations - The use of video and interactivity in the Book Clock opens up opportunities for immersive installation experiences in various industries.
3. Creative Time Perception - The Book Clock challenges traditional notions of time perception, encouraging innovative approaches to measuring and experiencing time.
Industry Implications
1. Art and Design - The Art and Design industry can explore innovative ways to incorporate analog and digital elements in installations, creating captivating experiences like the Book Clock.
2. Retail - Retailers can use interactive installations, inspired by the Book Clock, to enhance customer engagement and create unique shopping experiences.
3. Museum and Exhibition - Museums and exhibition spaces can leverage interactive installations, such as the Book Clock, to engage visitors and deliver immersive educational experiences.