American whiskey brand Jack Daniel's has announced the launch of Jack Daniel’s Bonded Tennessee Whiskey, which arrives as the brand's first "super-premium" whiskey product in 25 years. In addition, the new expression will be the first offering in Jack Daniel's 'Bonded Series.'
The new whiskey uses Jack Daniel's signature blend of corn, malted barley, and rye. However, unlike Jack Daniel's other products, it has been aged in specialty barrels that were hand-selected for their color and aroma. The new 100-proof expression is said to deliver notes of caramel, spice, and rich oak.
"We started kicking around ideas about six years ago or so. And we had one idea or one word that led us there, and it was bold. We knew we wanted to create a bigger, bolder version of our classic Tennessee whiskey flavour profile that’s going to really stand up and cut through in cocktail application," said Chris Fletcher, Jack Daniel’s Master Distiller.
Super Premium Tennessee Whiskeys
Jack Daniel's Debuts Its 'Bonded Tennessee Whiskey'
Trend Themes
1. Super Premium Whiskey - The emergence and popularity of super premium whiskey products with unique aging techniques and flavor profiles present a disruptive innovation opportunity for whiskey brands to appeal to high-end consumers.
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3. Cocktail-focused Whiskey - The trend towards developing cocktail-focused whiskeys with bold flavor profiles creates a disruptive innovation opportunity to attract a younger demographic of consumers who prefer to consume spirits through unique mixed drinks.
Industry Implications
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