In a modern Pavlovian experiment, Ian Page has created a headpiece entitled 'Bondage Happens' to condition himself to salivate every time his cell phone vibrates.
Essentially, the headpiece features a cup full of lemon juice that is squirted sparingly into his mouth every time his phone buzzes, acting as a conditioned stimulus. Page plans on wearing 'Bondage Happens' for two weeks beginning in mid-October. Check out the video above for more details about this interesting experiment.
Modern Pavlov Experiments
'Bondage Happens' Trains Ian Page to Drool When He Gets a Call
Trend Themes
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2. Behavioral Modification - Potential for creating innovative products and technologies that can modify behavior through conditioning and stimuli.
3. Wearable Technology - Advancements in wearable technology that can be used to modify and control human behavior through conditioning and stimuli.
Industry Implications
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