Stationary brand Bond has started a new business venture with the release of the Bond Black app. This smartphone-friendly feature will allow users to revive the dying art of handwritten letters.
Pairing handwriting with the convenience of digital technology, the Bond Black app is an invitation-only application, which allows consumers to send and receive personalized notes. Upon downloading the app, users can type out a message and a recipient's address before the Bond brand prints the message on a 100% cotton notecard using carbon high-quality ink. Users can choose between the 40 handwriting styles provided or incorporate their own handwriting for an extra $2,000.
Consumers looking for an invitation must request one on the Bond Black website. Once invited, these consumers are subject to a year-long membership which costs $1,200.
Bespoke Note Apps
The Bond Black App Takes Handwritten Letters Mobile
Trend Themes
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Industry Implications
1. Stationery - Bring stationery brands into the digital age by creating digital writing tools, allowing them to offer handwritten notes as a service.
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3. Luxury Goods - Create premium digital services catering to the exclusive and high-end market, resulting in increased profits and elevated brand image.