Dutch designers Victor & Rolf celebrated the one year anniversary of their Bonbon fragrance with fashion sketches.
In collaboration with the fashion illustration app Chic Sketch, the brand gave its loyal consumers a chance to receive their own professional fashion sketches at their Bonbon fragrance bash. Held inside New York department store Saks Fifth Avenue, Victor & Rolf promoted their Bonbon beauty line as well as celebrated its success. Every consumer that purchased an item from the Bonbon line was given a voucher for a one of kind Chic Sketch inspired by Victor & Rolf's unconventional and extremely avant-garde designs.
Since the launch of this celebratory collaboration, the Bonbon fragrance has gained even more popularity.
Celebratory Fragrance Sketches
Viktor & Rolf Celebrate its Bonbon Fragrance with Illustrations
Trend Themes
1. Fashion Sketch Collaborations - Brands can collaborate with fashion illustration apps to offer customers unique sketch souvenirs with purchase, creating memorable experiences and driving sales.
2. Celebratory Beauty Product Events - Companies can celebrate their product successes by holding festive events, showcasing new offerings and promoting established products in a fun and inviting environment.
3. Personalized Fragrance Marketing - Unique promotional items like personalized fashion sketches can be used to promote fragrances and other beauty products, encouraging consumer engagement and loyalty.
Industry Implications
1. Beauty and Fragrance - Companies in the beauty and fragrance industry can use bonus promotions and events, like personalized sketches, to promote their products and engage with consumers.
2. Fashion Illustration Apps - Fashion illustration apps can offer collaborations with brands, like Victor & Rolf, to offer customers unique fashion sketches, driving brand awareness and customer engagement.
3. Retail and Department Stores - Retail and department stores can collaborate with beauty and fragrance brands to promote in-store events and give customers a fun and memorable shopping experience by offering personalized gifts and bonuses.