Ukranian-born model Aloyna Osmanova is the picture of relaxed simplicity in her latest shoot for Bon International Spring 2010. Shot by photographer Stefan Zschernitz, 'Sandy' features loose-fitting ensembles from Missoni, Dolce & Gabbana and Mulberry.
Styled by Sarah Cobb, Osmanova shines wearing a tousled blond hairstyle and working the all-neutral pieces. Something about it takes my back to my mom's closet and the variety of shoulder padded jackets she used to sport.
Implications - Consumers are gravitating towards simpler designs in response to the complexity of the rapidly changing technological front as well as an unstable economy. Corporations looking to appeal to consumers should manufacture their products with highly simplified designs.
Simplistic Neutral Fashion
Bon International Spring 2010 Shows Relaxed Style
Trend Themes
1. Simplified Designs - Opportunity for businesses to cater to the growing demand for simplified designs in response to technological complexity and economic instability.
2. Neutral Fashion - Disruptive innovation opportunity for fashion companies to create collections with all-neutral pieces, reminiscent of more relaxed and simplistic styles.
3. Tousled Hairstyles - Innovative haircare products and hairstyling tools can cater to the trend of tousled hairstyles that complement the relaxed and effortless fashion look.
Industry Implications
1. Fashion - Fashion industry can tap into the demand for simplified designs and neutral fashion to stay relevant in the ever-changing market.
2. Technology - Opportunity for technological advancements that simplify and streamline daily tasks, providing consumers with tools that match the simplicity of their fashion choices.
3. Haircare - Haircare industry can develop products and tools that help achieve tousled hairstyles, aligning with the relaxed and effortless fashion trend.