The Bon Boutique has assembled a new website along with an accompanying lookbook. The images are down to earth and bucolic as they feature open pastures and blue skies, elements that will surely be appreciated by shoppers as summer comes to a close.
Displayed by way of cracked walls and sandy floors are loose fitting pajama dresses, dainty sun dresses, straw hats, light green flats and an assortment of denim. The pieces are in large part rustic and laid back, a theme that resonates with the nature of these Bon Boutique images.
In addition to the clothing and accessories, these photos also play up on props. Present in the snapshots are wicker baskets, striped blankets and pie trays.
Barren Bucolic Lookbooks
The Bon Boutique Advertisements Feature Grassy Backdrops
Trend Themes
1. Rustic Fashion - Opportunity for fashion brands to create clothing and accessories that embrace a rustic and laid-back aesthetic.
2. Nature-inspired Marketing - Opportunity for brands to incorporate natural settings and elements in their advertisements and visual content.
3. Prop-driven Imagery - Opportunity for brands to use props creatively to enhance the storytelling and visual appeal of their products.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the demand for rustic and nature-inspired fashion by curating and promoting collections with a laid-back aesthetic.
2. Photography and Advertising - Photographers and advertising agencies can offer their expertise in creating visually appealing campaigns that integrate natural settings and props.
3. Outdoor Lifestyle Brands - Outdoor lifestyle brands can leverage the popularity of nature-inspired imagery to showcase their products that align with a rustic, outdoor lifestyle.