Just when you thought there was enough, the energy drink market just got another new drink.
Bionic Boink Energy Drink out of Tempe Arizona has developed a drink with the main ingredient being cayenne pepper. According to founder Michael Southworth, he believes that Redbull and Monster Energy Drinks cannot compare in the quality of ingredients found in their drink. With a patent pending formula, the drink is currently being sold in 12 retail locations and is starting to expand.
So far the drink has been featured in newspapers across the United States, and is gaining interest and publicity from sports networks.
Cayenne Pepper in a Can
Bionic Boink Energy Drink
Trend Themes
1. Cayenne Pepper-based Energy Drinks - Energy drinks made with Cayenne Pepper as a main ingredient have unique health benefits and may disrupt the traditional energy drink market.
2. Natural Ingredient Energy Drinks - Energy drinks made with natural ingredients like Cayenne Pepper appeal to health-conscious consumers and may disrupt the artificial ingredient dominated energy drink industry.
3. Localized Energy Drinks - Energy drinks made with locally sourced ingredients like the Cayenne Pepper, cater to consumers who prioritize local and sustainable sourcing and may disrupt the globalized energy drink industry.
Industry Implications
1. Energy Drink Industry - The introduction of natural ingredients and unique flavor profiles like Cayenne Pepper presents a disruptive innovation opportunity for the energy drink industry to diversify its offerings and keep up with the health-conscious market.
2. Local Farming Industry - The trend of localized energy drinks made with locally sourced ingredients like Cayenne Pepper presents a disruptive innovation opportunity for local farming industries to expand into a new market.
3. Sporting Industry - Sports sponsorships and endorsements for energy drinks made with natural ingredients like Cayenne Pepper present a disruptive innovation opportunity for the sporting industry to align with health-conscious trends and diversify its sponsor portfolio.