It takes an imaginative designer to truly think outside of the box in terms of conceiving a brand's identity, and Body Shop ticket packaging is a brilliant example of visual merchandizing that leaves the Earth entirely.
Sam Stringer wished to highlight the international flavor of the fragrant cosmetics line through which the high quality ingredients of each product is referenced in the label in terms of geographical origin. The concept of importing exotic infusions is emphasized in the stickers on each container which are designed to look like airline boarding passes from a range of African countries arriving in the UK. Custom-stamped with "Support Human Rights" and "Standard Humane Cosmetic," Body Shop ticket packaging also expresses a purity that's fit to cross borders.
Boarding Pass Branding
The Body Shop Ticket Packaging Expresses an International Standard
Trend Themes
1. Geographical Origin Labeling - Opportunity to create packaging that highlights the source of ingredients in a visually appealing way.
2. Airline-inspired Branding - Potential for brands to incorporate elements of airline design to create unique and attention-grabbing packaging.
3. Ethical Messaging - Opportunity for brands to communicate their commitment to human rights and ethical practices through packaging.
Industry Implications
1. Cosmetics - Brands in the cosmetics industry can explore creative ways to showcase the geographical origin of their ingredients through packaging.
2. Hospitality - Hotels and airlines could leverage the airline-inspired branding trend to enhance their guest experience and differentiate themselves.
3. Socially Responsible Brands - Companies that prioritize human rights and ethical practices can use packaging as a platform to communicate their values.