In an effort to encourage social distancing amid the COVID-19 pandemic, premium alcohol brand Boë Gin recently announced the launch of a virtual 'Cocktail Club.' The online event will be viewable live on the brand's Facebook page to anyone over the age of 18 and will teach viewers how to hone their cocktail-making skills and learn valuable "secrets of the trade."
The Cocktail Club features traveling bartender Neil Patterson – who has created cocktails for the likes of Joey Essex and Amy MacDonald — to answer on-air questions while showcasing how to make invigorating, easy at-home cocktails. The virtual event will be accompanied by the Boë Gin's personal Spotify playlist and viewers will also have access to VIP discounts and prizes
Virtual Cocktail Clubs
Boë Gin Debuted a Quarentine-Friendly Cocktail Club for Anyone Over 18
Trend Themes
1. Virtual Event Experiences - There is a trend towards virtual event experiences that enable people to enjoy activities from the comfort of their own homes.
2. At-home Education - The pandemic has led to an increased interest in at-home education, as people seek to learn new skills and hobbies.
3. Social Media Engagement - Brands are finding innovative ways to engage with consumers on social media, such as live-streamed events and exclusive discounts.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend towards virtual events by offering virtual tastings, mixology classes, and other experiences.
2. Hospitality - Hospitality companies can create new revenue streams by offering virtual event and educational experiences, such as cooking and mixology classes.
3. Marketing - Marketing agencies can help brands develop innovative social media campaigns that engage consumers and provide unique experiences.