Jeremy Gutche, now a regular on BNN, appeared on the show for the 5th time yesterday during the Midday Markets segment to discuss marketing to boomers. Gutsche appeared with Lina Ko of Boomerwatch.ca, and the two discussed key trends in boomer marketing, including areas of opportunity for entrepreneurs.
One of the key takeaways from the BNN Midday Markets segment was that with boomers, traditional links between lifestyle and age are irrelevant. You can watch the two segments of Jeremy Gutsche on BNN from March 17 at the links below; I’ve also included a few screenshots above.
See the full clips from BNN here and here.
BNN: Jeremy Gutsche on Boomer Marketing Trends
Bnn Jeremy Gutsche Boomer Marketing
Trend Themes
1. Boomer Marketing - Disruptive innovation opportunity: Developing personalized marketing strategies that cater to the diverse needs and interests of the boomer generation.
2. Lifestyle-age Disconnect - Disruptive innovation opportunity: Creating products and services that challenge traditional notions of age-related lifestyles, offering unique experiences for consumers.
3. Entrepreneurial Opportunities - Disruptive innovation opportunity: Identifying untapped markets and niches within the boomer demographic to launch new businesses and innovation-driven ventures.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity: Leveraging data-driven strategies and digital platforms to target and engage boomers effectively.
2. Consumer Goods and Services - Disruptive innovation opportunity: Reimagining traditional products and services to meet the evolving needs and preferences of the boomer demographic.
3. Retail and E-commerce - Disruptive innovation opportunity: Creating seamless online and offline shopping experiences tailored to the preferences and purchasing habits of boomers.