Innovation keynote speaker Jeremy Gutsche recently sat down with BNN to discuss why Facebook is witnessing a decline in teenage usage. According to Gutsche, Facebook no longer offers that "cool factor" to teens, who instead are seeking out other social networks like Instagram and Snapchat. Its cool factor is decreasing due to the fact that it has reached its ten-year mark and now acts as a host to adults and parents. Teenagers don't want to be using the same sites as their parents.
He does recognize that the social network's acquisition of Instagram, a photo-sharing network that is particularly popular for teens today, might just be its saving grace. Not nearly as many parents or adults are quite as active on it as they are on Facebook.
Facebook will need to stay on top of updating its features and recognizing that teenagers don't want to use a site that feels dated or parent-friendly.
Watch the full interview at BNN.
BNN: Jeremy Gutsche and Trend Hunter on Facebook and Teenage Rebellion
Bnn Jeremy Gutche
Trend Themes
1. Decline in Teenage Usage on Facebook - Opportunity for social networking platforms to create new features and design that appeal to teenagers and maintain their interest.
2. Rise of Instagram and Snapchat - Opportunity for photo-sharing and messaging platforms to capitalize on the demand among teenagers for platforms that offer a more exclusive and visually appealing experience.
3. Importance of Staying Relevant to Teenagers - Opportunity for social networking platforms to constantly update and adapt their features to meet the evolving needs and preferences of teenagers.
Industry Implications
1. Social Networking Platforms - Opportunity for social networking platforms to explore new ways of engaging and retaining teenage users.
2. Photo-sharing Platforms - Opportunity for photo-sharing platforms to innovate and attract teenagers by offering unique and visually appealing features.
3. Messaging Platforms - Opportunity for messaging platforms to create a more exclusive and interactive environment that appeals to the teenage demographic.