In his recent feature on BNET, Jeremy Gutsche provided helpful insight for entrepreneurs looking to bring their start-up companies to new heights.
Within this post-recession period, Gutsche states that the concepts of "Next-Besting," "Tangible Personalization" and "Rental Culture" could definitely be beneficial to the growth of a company. These ideas help new and growing start-ups to take advantage of the present financial state, encouraging entrepreneurs to watch for trends which could potentially up their businesses.
Read the full article on BNET here!
BNET: 3 Hot Trends for Entrepreneurs from Jeremy Gutsche
Bnet Jeremy Gutsche
Trend Themes
1. Next-besting - Creating products or services that improve upon existing offerings, in order to capture market share from established players.
2. Tangible Personalization - Providing personalized products or experiences that go beyond traditional customization options to create a physical connection with the consumer.
3. Rental Culture - Capitalizing on the trend towards renting rather than buying, by offering flexible and convenient rental options to consumers.
Industry Implications
1. Retail - By incorporating tangible personalization and rental culture concepts, retailers can offer unique and convenient options to shoppers, disrupting traditional brick-and-mortar and e-commerce models.
2. Hospitality - Using the concept of Next-Besting, hotels and resorts can improve upon standard offerings to provide consumers with a more attractive alternative to home-sharing services.
3. Transportation - Implementing rental culture and Next-Besting, transportation companies can offer flexible, personalized solutions to consumers that compete with traditional car ownership models.