Designer Chris Hammersley is taking sport mode to new heights with his BMW Venture concept. Most newer cars come equipped with sport mode, a mode than increases a vehicle's performance to make it more fun to drive. The Venture takes this idea a step further, making sport mode something that transforms the car entirely.
The car comes in two modes: urban and recreation. When in urban mode, the Venture is small and compact. When put into recreation mode, the wheels extend outward, turning the car into a rat rod of sorts. The BMW Venture is a unique look into the future of automotive performance add-ons. Sport mode is currently contained to a car's engine, but it could very well make its way to the body and suspension in the future.
Extendable Luxury Autos
The BMW Venture Seamlessly Goes from City Car to Rat Rod
Trend Themes
1. Adaptive Automotive Modes - The BMW Venture showcases a new trend of cars that can transform between different modes for varying functionalities.
2. Expandable Vehicle Designs - Exemplified by the BMW Venture, this trend highlights the potential for cars to have adjustable sizes and configurations.
3. Integrated Performance Enhancements - The Venture's recreation mode indicates a trend towards integrating performance enhancements into the body and suspension of vehicles.
Industry Implications
1. Automotive Manufacturing - Automakers in this industry can explore the possibilities of designing and producing cars that can seamlessly switch between different modes.
2. Automotive Design - Designers in this industry have an opportunity to create expandable vehicle concepts that offer versatility and cater to different consumer needs.
3. Automotive Aftermarket - The development of innovative performance add-ons, like the adaptive features in the BMW Venture, presents disruptive opportunities within this industry.