In addition to its electric i model cars, BMW has designed a lifestyle collection of apparel and accessories to fit into the BMW i collection.
This collection features apparel as well as tech accessories, some of which are inspired by the BMW i automobiles. 100% sustainable, this lifestyle line features apparel constructed out of organic cotton and recycled materials, while some of the tech accessories are charged by sun or artificial light. Though sporty and relaxed, this collection was designed to reference the look of the BMW. The German brand is no stranger to the sustainable market and groups this lifestyle line with its newly released emission-free automobiles.
The BMW i collection is continuing to make waves with green consumers as well as luxury buyers.
Automobile Fashion Collections
The BMW i Collection Features Sustainable Fashion and Accessories
Trend Themes
1. Sustainable Fashion - Opportunity for innovative brands to create apparel and accessories using organic and recycled materials.
2. Tech-enabled Fashion - Potential for integrating technology into fashion, such as charging accessories with solar or artificial light.
3. Luxury Sustainability - Market for high-end brands to cater to eco-conscious consumers with sustainable lifestyle collections.
Industry Implications
1. Fashion - Fashion brands can explore sustainable materials and integrate technology into their collections.
2. Automotive - Car manufacturers can expand their product lines to include sustainable lifestyle collections and tech accessories geared towards their customer base.
3. Luxury - Luxury brands have the opportunity to tap into the eco-luxury market by offering sustainable collections to their high-end clientele.