BLYK will buy traffic from the major mobile phone carriers and give it for free to it's users, but they will have to read and also respond to a certain amount of advertising.
The service will no doubt allow advertisers very targeted opportunities and initially the service will be perceived as very popular with the young market it is aimed at. However with mobile calls and services coming down in price and with VOIP coming more and more to mobiles the appeal of free calls may not be so attractive. Especially considering the invasive nature of mobile marketing and the effort users will no doubt have to go to to respond and acknowledge the ads. Advertisers are gettting more and more savy to users following up on their ads and will no doubt expect the platform to encourage people to enguage with the advertising. I can imagine teenagers reluctantly clicking rapidly through their inbox of 20 ads, not taking the time to take not of any of the messages. I hope that BLYK have some new innovative ideas for less intrusive advertising for this platform to ensure their success. This model reminds me a lot of the free ISP's of the late 90's - rapid changes int he mobile industry could just make this new service obsolete very quickly.
Source: Springwise
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BLYK
Advertisers To Subsidise Free Mobile Phone Service
Trend Themes
1. Targeted Advertising - There is an opportunity for advertisers to provide highly focused and personalized ads to users of BLYK's free mobile phone service.
2. Less Intrusive Advertising - BLYK could innovate and develop new methods of advertising that are less invasive and more engaging for users.
3. Evolution of Free Services - The success of BLYK's model will depend on how it adapts to rapid changes in the mobile industry and remains relevant in a market where free calls may not be as attractive.
Industry Implications
1. Mobile Advertising - BLYK's model presents disruptive innovation opportunities in the mobile advertising industry, allowing for targeted and interactive ads on their free mobile phone service.
2. Telecommunications - The telecommunications industry could be disrupted by BLYK's free phone service as it challenges the traditional pricing models for mobile calls and services.
3. Marketing and Advertising - The marketing and advertising industry could benefit from BLYK's platform by exploring new ways to reach and engage with young target markets through mobile advertising.