For the first time in two years, Porsche has come up with a commercial, and it's spreading quite rapidly on the internet. The Bloodlines ad for the Porsche Cayenne GTS shows off the sleek new SUV while bringing to mind the Disney cartoon, 101 Dalmatians.
I couldn't find it on YouTube, but Remember the scene where the dogs climb to the top of mountain and begin barking out to each other, creating a blood line where all the dogs in the city answer back to spread the words the puppies had gone missing?
Imagine that, but the calling is being done by the purring engine of the sexy new Porsche Cayenne GTS, and the answer is from all the other breeds of Porsche in town.
Auto Viral
Bloodlines Ad for Porsche Cayenne GTS
Trend Themes
1. Online Auto Ads - As auto dealerships and automakers look to reach more customers during the pandemic, creating viral online advertisements could have a significant disruption on traditional advertising methods
2. Luxury Suvs - As consumers become more willing to invest in larger, luxury vehicles, manufacturers like Porsche have the opportunity to continue innovating in the luxury SUV space
3. Brand Storytelling - As companies like Porsche continue to create engaging and emotionally-driven ads like the Bloodlines ad, there is an opportunity for other brands to tap into the power of storytelling in advertising
Industry Implications
1. Automotive - The automotive industry has the opportunity to embrace innovative advertising methods and create emotionally-driven ads to grab target audiences' attention
2. Marketing and Advertising - Incorporating storytelling elements into advertising campaigns could help businesses in this industry stand out and engage with potential customers on a deeper level
3. Online Media - As more and more consumers turn to online media platforms for entertainment and information, advertising in this industry provides a valuable avenue for businesses to reach large numbers of potential customers